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About Us

The Motor Company

Born in 1903 out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and lifestyle that would solidify Harley-Davidson as an American icon and the most desirable motorcycle brand in the world.

Throughout Harley-Davidson’s storied history, The Motor Company has come to represent much more than the sought after freedom machines they produce. A cultural icon, Harley-Davidson represents self-expression, American ingenuity, the timeless pursuit of adventure and freedom for the soul, ideals that have shaped motorcycle culture as we know it and resonated far beyond the world of two wheels.

H-D Collections

H-D Collections is a thoughtfully crafted grouping of lifestyle apparel lines for adventurous souls, each born from Harley Davidson’s rich heritage at the epicenter of motorcycle culture. Available exclusively online at

Harley-Davidson Genuine Motorclothes

Our signature line of everyday casual wear and performance riding gear, find Harley-Davidson Genuine Motor Clothes online at or in person at an Authorized Harley-Davidson Retailer near you.